Our Services

Working closely with design and product teams, in-house researchers and startups, we explore emerging behaviours, frame opportunity areas, and run mixed-methods research to guide products, services and early prototypes.

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  • Bespoke sessions designed to energise teams, challenge assumptions, and turn big questions into clear next steps.

  • Longer, mixed-methods research projects that explore real behaviour, connect the dots, and uncover opportunities for new, value-add products, services, experiences and policies.

  • Guides and guardrails to help teams make informed design decisions.

  • Talks, walks, and gatherings that spark better questions and push the conversation forward.

  • Articles, publications and essays sharing what we’re learning about active, tech-light living, patterns, signals, and practical ideas.

Our Approach

Design research is the disciplined study of how people actually live. We study real behaviours, emerging cultural shifts, and lived experience to inform design decisions.

Digital Media Scanning & Cultural Mapping

We study the conversations happening across digital platforms, forums, academia, niche communities, and global media.

Through Canary, our bespoke insight process, we explore:

  • Debates, backlash, hacks, and workarounds

  • Signals of cultural fatigue or desire

  • Emerging products and services

  • Grassroots movements and behavioural shifts

Working With Real Humans

People are not passive consumers. They are adapting, hacking, resisting, building.

We stay closely connected to an international community of 1,200+ people experimenting with more intentional ways of living.

We engage directly through:

  • Deep interviews

  • Mini ethnographies

  • Diary studies

  • Workshops

  • Co-creation sessions

  • Mixed-methods surveys

Beta Tests and Soft-Launches

De-risk bold ideas before they fully enter the world.

We test new products, services, and systems in controlled, real-world conditions to understand:

  • How they’re perceived

  • How they’re actually used

  • Where intention and behaviour diverge

  • What energy they create, or consume

“Provotyping”

Helping teams confront uncomfortable questions before the public does.

We co-design speculative concepts to provoke critical conversations around:

  • Attention

  • Ethics

  • Power

  • Agency

  • Intent