Our Approach

Design research is the disciplined study of how people actually live. We look at real behaviours, emerging cultural shifts, and lived experience.

Digital Media Scanning & Cultural Mapping

We study the conversations happening across digital platforms, forums, niche communities, and global media.

We explore:

  • Emerging products and services

  • Grassroots movements and behavioural shifts

  • Debates, backlash, hacks, and workarounds

  • Signals of cultural fatigue or desire

Working With Real Humans

People are not passive consumers. They are adapting, hacking, resisting, building.

We engage directly through:

  • Deep interviews

  • Workshops

  • Co-creation sessions

  • Live prototyping

Beta Tests and Soft-Launches

De-risks bold ideas before they fully enter the world.

We test new products, services, and systems in controlled, real-world conditions to understand:

  • How they’re perceived

  • How they’re actually used

  • Where intention and behaviour diverge

  • What energy they create, or consume

“Provotyping”

Helping teams confront uncomfortable questions before the public does.

We co-design speculative concepts to provoke critical conversations around:

  • Attention

  • Ethics

  • Power

  • Agency

  • Intent

Services

  • Bespoke sessions designed to energise teams, challenge assumptions, and turn big questions into clear next steps.

  • Longer, mixed-methods research projects that explore real behaviour, connect the dots, and uncover opportunities for new, value-add products, services, experiences and policies.

  • Guides and guardrails to help teams make informed design decisions.

  • Talks, walks, and gatherings that spark better questions and push the conversation forward.

  • Articles, publications and essays sharing what we’re learning about active, tech-light living, patterns, signals, and practical ideas.